Traditional marketing involves broadcasting, telephone calls, outdoor advertising, direct e-mailing, and enticing potential customers to purchase a certain product and/or service. These methods can be quite exhausting because it entails effort and costs.
With the advent of the internet and smartphones, and with millions and millions of people worldwide using social media platforms, digital marketing is brimming with the full potential to reach customers, provide more opportunities to entrepreneurs, companies, service provides, and all kinds of businesses all around the world. With this, more and more experts and specialists are trying to educate themselves with the principles of digital marketing to attract as well as win customers and clients.
The History of Digital Marketing
The term was invented and used in 1990 when Web 1.0 began being popular as a means of providing information. However, since the internet was not yet fully utilized by many, digital marketing was not such a big deal for experts and marketers.
The following are the timeline of how digital marketing evolves:
1993 – the first-ever clickable web-ad banner was created and few banners were purchased for advertising and promotion. This year marks the start of the digital marketing era.
1994 – new technologies were created that paved the way for e-commerce transactions through the Internet. Yahoo was launched and it began changing how digital marketing is defined.
1998 – Google was launched and Yahoo launched its Yahoo web Search. Two years later were the booming of giant companies and smaller ones becoming irrelevant.
2004 – Facebook was gone live, Google went public, and Gmail was launched, while the next year the YouTube was launched.
2009 – Google launched real-time search engine results and introduced products like AdWords and AdSense. This was also the year Google became the key player in digital business.
2014 – smartphone users have grown large in number.
2017 – In this year social networking sites like YouTube, Facebook, Twitter, Instagram, and Reddit as well as other networking sites have been growing and growing. Facebook has reached 2 billion users.
So, if traditional marketing involves advertising through magazines, radio, T.V., newspapers, and such, what does digital marketing involve?
Digital marketing is a method of promoting the products and services, as well as their brands and companies, through the available varied number of online channels to reach out to the targeted customers with ease, speed, and convenience. This way of advertising has been becoming more and more popular because its benefits outweigh what traditional marketing methods provide. It is also believed that years from now, it will completely engulf traditional marketing. Because of its inexhaustible opportunities and features, it will soon conquer not just the online world, but also the offline and traditional marketing.
The statement above is made stronger with the growing number of laptops, tablets, and smart-phone, which was paved by the increasing necessity of using various technology for personal, academic, and professional purposes.
Some of the benefits of digital marketing are the following:
- Provides interactive advertising (two-dimensional) way of communication
- Its mileage is super-extraordinary which means it enables anyone to reach a larger audience word-wide in just some seconds
- It is profitable yet very affordable
It is, therefore, safe to conclude that digital marketing is still growing in terms of popularity and functionality, and as a business, it is now imperative to use this platform to reach a wider audience in a faster, more efficient way.